Problem Statement

The pet adoption process is often slow, fragmented, and emotionally confusing for both potential adopters and rescue organizations. Unclear information, imprecise filters, and poor communication create frustration and reduce successful adoptions.
Homipet was created to connect people with homeless pets in a simple, empathetic, and trustworthy way.

My Responsibilities

User Research
I analyzed the needs and motivations of people interested in adoption, as well as the main friction points in traditional adoption processes.

Problem Definition
I identified key emotional and functional barriers such as information overload, lack of trust, and difficulty finding a compatible pet.

Information Architecture
I organized pet information by prioritizing relevant data (age, size, personality, health status) to support informed decision-making.

Wireframing & Prototyping
I designed wireframes and prototypes in Figma to validate exploration, matching, and communication flows between adopters and shelters.

Visual Design & UI
I developed a warm, friendly, and emotionally driven interface to strengthen the bond between people and pets from the first interaction.

Validation & Iteration
I iterated on the design based on early feedback to improve clarity, accessibility, and emotional experience.

Process

Research & Discovery

• Analysis of existing adoption platforms
• Identification of user expectations and emotions throughout the adoption journey
• Definition of trust- and empathy-driven goals

Ideation & Design

• Creation of simple flows for exploring and discovering pets
• Screen designs focused on storytelling and emotional connection
• Interactive prototypes to validate navigation and information hierarchy

Testing & Iteration

• Evaluation of the full adoption flow
• Adjustments to copy, visuals, and calls to action
• Design refinement to reduce friction and increase engagement

Outcomes

• Emotionally Connected Experience
  An interface designed to build empathy and trust from the first use.
• Improved Pet Discovery
  Clear, well-structured information that helps users find compatible pets.
• Reduced Process Friction
  Simple flows that support users during an emotionally sensitive moment.
• Scalable Foundation
  A design prepared to incorporate shelters, advanced filters, and adoption tracking.

Reflection

This project reinforced the importance of emotion- and empathy-centered design. With Homipet, the goal was not only to solve a functional problem, but to create an emotional bridge between people and pets—showing how design can drive real social impact.