Problem Statement

The ordering and payment process in health platforms requires a high level of clarity, security, and trust. At Vitau, the complexity of the checkout—medical information, prescriptions, delivery options, and payment—could create friction, uncertainty, and drop-offs at a critical moment in the purchase flow.

My Responsibilities

User Research
I analyzed user behavior throughout the purchase process, identifying friction points, common doubts, and drop-offs during checkout.

Purchase Flow Analysis
I evaluated the full journey from product selection to payment confirmation, considering the specific requirements of medical products and prescriptions.

Information Architecture
I reorganized checkout information to present key data—delivery, payment, prescriptions, and order summary—in a clear, progressive, and easy-to-understand way.

Wireframing & Prototyping
I designed wireframes and interactive prototypes in Figma to validate the order and payment flow, prioritizing clarity and friction reduction.

Visual Design & UI
I developed a clean, trustworthy interface aligned with Vitau’s brand identity, reinforcing a sense of security and professionalism.

Validation & Testing
I iterated on the design based on qualitative feedback, ensuring the process was easy to understand and complete without errors.

Collaboration
I worked closely with product and engineering teams to ensure technical feasibility and accurate implementation of the flow.

Process

Research & Discovery

• Analysis of the existing checkout and identification of critical pain points
• Identification of needs specific to the medical and health context
• Review of best practices for secure payment processes

Ideation & Design

• Definition of a clear and progressive purchase flow
• Design of wireframes and prototypes to validate hierarchy and navigation
• Application of visual design focused on trust, clarity, and accessibility

Testing & Iteration

• Evaluation of the full order and payment flow
• Adjustments to copy, visual hierarchy, and user feedback
• Refinement of the design to reduce friction and errors

Outcomes

• Clearer & More Secure Checkout
  A comprehensible payment process with information presented in an organized, progressive manner.
• Reduced Purchase Friction
  Fewer unnecessary steps and greater clarity at each stage of checkout.
• Increased User Trust
  Design focused on conveying security within a sensitive health and medication context.
• Consistent & Scalable Experience
  A solid foundation for future improvements and new checkout features.